Guides on raffle sales and anti-scalping
Practical write-ups on allocating limited stock, aimed at the decisions you actually have to make when running a drop.
Telling fans from resellers with purchase history
Building a fan score from order count, lifetime spend and full-price orders, turning it into winning odds, and keeping first-time customers in the running.
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How to run a Shopify raffle: manual vs. app
A breakdown of the work a raffle sale actually takes, comparing the manual spreadsheet workflow with using a raffle app.
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Anti-scalping methods for ecommerce, compared
Purchase limits, member gates, raffles and fraud detection compared by when they work and what they cost. None of them works alone.
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Raffle design: winners, entry window and deadlines
How to pick the entry window, winner count and payment deadline, and how to design re-draws so unpaid slots never leave stock behind.
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